CRM Development

CRM development creates tailored sales pipelines, support ticketing, and customer data platforms. Webmetro builds CRM and business automation software integrated with ERP and marketing systems for Kenyan businesses.

1. Map sales and support workflows.
2. Design CRM entities, stages, and automations.
3. Build and integrate with email, ERP, and telephony.
4. Train teams and iterate on reporting.

• Unified customer view
• Faster sales cycles
• Automated follow-ups

• Sales teams outgrowing spreadsheets
• Support teams needing ticketing
• Businesses requiring ERP-CRM sync

• Custom fit vs generic SaaS
• Automation tied to your process
• Nairobi delivery team

1. Step 1: Discovery

   We assess goals, constraints, and existing systems.

2. Step 2: Design

   We define scope, architecture, and success metrics.

3. Step 3: Build

   We implement in agile sprints with regular demos.

4. Step 4: Launch

   We deploy, train users, and hand over documentation.

5. Step 5: Support

   We monitor, optimize, and scale as you grow.

• CRM application
• Integration connectors
• Training materials

• Next.js
• PostgreSQL
• REST APIs
• Webhooks
• Email APIs

• Higher close rates
• Reduced lead leakage
• Better customer retention metrics

Consultation KES 20,000; custom builds from KES 300,000.

Do you build custom CRM systems?

Yes — Webmetro develops CRM platforms tailored to your sales pipeline, support workflows, and reporting needs in Nairobi.

Can you automate our business processes?

Yes — we design business automation software linking CRM, ERP, marketing, and operations for Nairobi enterprises.

What is CRM development?

CRM development is the custom build or configuration of customer relationship management systems to match your sales and support processes.

CRM vs ERP — what is the difference?

CRM focuses on customer relationships and sales pipelines; ERP manages broader operations like finance, inventory, and HR — Webmetro integrates both.