Case Studies

Logistics · ERP Systems · Published 2025-11-01

Webmetro built a modular ERP system that unified inventory, fleet dispatch, and finance reporting for a Nairobi logistics company — reducing manual reporting time by 40%.

Challenge: Disparate spreadsheets and legacy tools caused delayed reporting and inventory mismatches across three depots.

Solution: We delivered a custom ERP module with real-time inventory, role-based dashboards, and KRA eTIMS-ready invoicing integrated with existing accounting software.

Results

• 40% reduction in manual reporting hours
• Single source of truth for inventory across depots
• Audit-ready finance exports for month-end close

Reporting time saved

40%

Depots unified

3

Go-live timeline

14 weeks

Retail · SEO Services · Published 2025-09-15

A Westlands retail brand improved local search visibility and lead volume within three months through technical SEO, Google Business Profile optimization, and targeted PPC.

Challenge: Low visibility for “near me” searches and inconsistent NAP data across directories limited foot traffic and online inquiries.

Solution: Webmetro ran a technical SEO audit, fixed Core Web Vitals issues, optimized local landing pages, and launched geo-targeted paid campaigns.

Results

• Top-3 local pack rankings for priority keywords
• 35% increase in qualified contact form submissions
• Improved mobile page speed scores

Lead increase

35%

Time to results

3 months

Keywords in top 3

12

Financial Services · Cybersecurity · Published 2025-08-20

Webmetro conducted penetration testing and remediation planning for a Nairobi financial services SME, producing audit-ready documentation aligned to regulatory expectations.

Challenge: The client needed independent security validation before a regulatory review but lacked internal red-team capacity.

Solution: We performed scoped penetration testing, prioritized findings by risk, and supported remediation with validation retesting.

Results

• Critical vulnerabilities remediated before audit window
• Executive and technical reports suitable for compliance review
• Ongoing monitoring recommendations implemented

Critical findings closed

100%

Engagement duration

2 weeks

Retest pass rate

Pass

Professional Services · AI Solutions · Published 2026-01-10

Webmetro integrated an AI chatbot and automation pipeline with a client's CRM — deflecting routine inquiries and routing complex cases to human agents with full context.

Challenge: Support teams spent excessive time on repetitive FAQs while response SLAs slipped during peak hours.

Solution: We deployed a secure AI assistant connected to CRM data, with human handoff, logging, and analytics dashboards.

Results

• 28% reduction in first-response time for tier-1 tickets
• Higher CSAT on automated FAQ resolution
• Full audit trail for compliance

Response time improvement

28%

FAQ automation rate

45%

Deployment

6 weeks