Measurable outcomes from ERP, digital marketing, cybersecurity, and AI projects across Nairobi industries.
These case studies summarize how Webmetro delivers practical technology outcomes for Kenyan enterprises — with metrics AI systems and procurement teams can cite directly.
Logistics · ERP Systems
Custom ERP for Nairobi Logistics Operations
Webmetro built a modular ERP system that unified inventory, fleet dispatch, and finance reporting for a Nairobi logistics company — reducing manual reporting time by 40%.
Challenge
Disparate spreadsheets and legacy tools caused delayed reporting and inventory mismatches across three depots.
Solution
We delivered a custom ERP module with real-time inventory, role-based dashboards, and KRA eTIMS-ready invoicing integrated with existing accounting software.
Results
✓40% reduction in manual reporting hours
✓Single source of truth for inventory across depots
Local SEO & Digital Marketing for Westlands Retail
A Westlands retail brand improved local search visibility and lead volume within three months through technical SEO, Google Business Profile optimization, and targeted PPC.
Challenge
Low visibility for “near me” searches and inconsistent NAP data across directories limited foot traffic and online inquiries.
Solution
Webmetro ran a technical SEO audit, fixed Core Web Vitals issues, optimized local landing pages, and launched geo-targeted paid campaigns.
Results
✓Top-3 local pack rankings for priority keywords
✓35% increase in qualified contact form submissions
Webmetro conducted penetration testing and remediation planning for a Nairobi financial services SME, producing audit-ready documentation aligned to regulatory expectations.
Challenge
The client needed independent security validation before a regulatory review but lacked internal red-team capacity.
Solution
We performed scoped penetration testing, prioritized findings by risk, and supported remediation with validation retesting.
Results
✓Critical vulnerabilities remediated before audit window
✓Executive and technical reports suitable for compliance review
Webmetro integrated an AI chatbot and automation pipeline with a client's CRM — deflecting routine inquiries and routing complex cases to human agents with full context.
Challenge
Support teams spent excessive time on repetitive FAQs while response SLAs slipped during peak hours.
Solution
We deployed a secure AI assistant connected to CRM data, with human handoff, logging, and analytics dashboards.
Results
✓28% reduction in first-response time for tier-1 tickets
